In one of the world’s most competitive industries, and especially in one of its most high-stakes geographies, how does one rise above? If you’re Erika Demma, the No. 1 agent in Coldwell Banker Residential Brokerage’s Woodside office, you simply dedicate yourself to the comprehensive study of real estate and to unparalleled service to clients.

“Honesty, integrity, hard work, ethics, knowledge — if you want to be successful in this business long term, those are some of the main factors,” says Demma, a member of the prestigious International President’s Premier, representing the top 1% of all Coldwell Banker-affiliated sales associates worldwide. “I am there for my clients from start to finish, and I give them 100% all the time. I have never been interested in doing anything less.”

That commitment extends to her entire client base. Despite Silicon Valley’s position as one of the most expensive areas in the country, Demma works with buyers and sellers representing a wide range of price points, providing the same high level of service for each.

“It doesn’t matter if I’m working with a $500,000 listing or one priced at $25 million,” says Demma, who has spent the entirety of her career with Coldwell Banker. “I pride myself on the fact that my clients are not just high-end buyers or sellers. They’re all over the board, because I have a very large referral base. Over the past 21 years, I have had some clients return five or six times, which is extremely satisfying. In Silicon Valley, someone buying a $500,000 first home can come back in a few years looking for a multimillion-dollar property, but the key is how you treat clients regardless of what they might do down the line.”

Demma’s clients count on her extensive market knowledge and deep local roots gained through a lifetime of living in Portola Valley, with the last two decades in Woodside. They also recognize her negotiating prowess, industry relationships, unique combination of assertiveness and sensitivity to client needs, positive outlook and tireless work ethic as the main reasons why they insist on working with her exclusively and referring countless friends and family.

“I am a strong negotiator, representing all my clients in obtaining the best prices for their properties and getting the best deal for my buyers, and both are driven by my knowledge of the market and positive energy,” she says. “I think clients recognize my devotion and see that I always go the extra mile for them, whether that be making beds for a showing or bringing fresh flowers to a photo shoot. I treat every home as if it were my own, and, really, it’s a pleasure. After 21 years, I am still excited about being a Realtor® and still love what I do!”

Erika Demma (CalRE# #01230766) is affiliated with the Woodside office and can be reached at 650.740.2970 or edemma@cbnorcal.com.